Having said that, I had a job interview yesterday for a full-time research assistant job, so if I get it, these ideas and plans may have to be put aside again. But if not, then my free-time in between shifts at my part-time job and in between shifts at my volunteer role, needs to be filled with something a tad more exciting and fulfilling than sitting on the couch watching daytime television and checking facebook every five minutes.
So, I was thinking about what sorts of things I might like to make and sell, and I decided I am going to focus primarily on making jewellery and accessories again, but I want Box of Glory to be more than just things, I want to create a more well-rounded image of what Box of Glory is all about. I think one of the things that frustrated me previously was that I didn't really have a specific vision for what my brand was about. I think it was a bit too 'all over the place'... and I guess that was maybe because I was still trying to define what exactly it was that I wanted to put out there. Cute or elegant? Playful or subdued? I think the dichotomy between my playful/cute pieces and my elegant/subdued pieces created a sense of confusion, chaos and disunity. So, I have decided that I am going to run two separate lines to fulfill both of these themes. My personality tends to be a bit like this too, so I think it makes sense to express this in my creative work as well. I am not really sure how I am going to successfully achieve this distinction within the same label. If any of you have any ideas or feedback regarding this, it would be greatly appreciated!
Love and Cupcakes x
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